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Practical notes on choosing fonts, licensing and lettering styles.

How to choose a font for a logo: a 5-step checklist

A short, practical process for picking a logo font that fits your brand and still works at small sizes.

Font licenses explained: personal vs. commercial use

A plain-language guide to what font licenses usually allow, and what to check before you sell anything made with a font.

Script vs. handwritten fonts: what's the difference?

Two styles that look alike but behave differently. Learn how to tell them apart and when to use each.